Samsung's wearables rank 2nd in the first quarter after defeating Xiaomi

Final updated: June 17th, 2021 at xiv:45 UTC+01:00

Samsung was the 2d about successful wearable vendor in Q1 2021 later on Apple, with market enquiry house IDC estimating that the company shipped a total of 11.viii meg wearable devices in the iii-calendar month period. The category includes smartwatches, fettle bands, and wireless earbuds.

Reflecting Samsung's worldwide performance, the visitor also secured 2nd place in Europe afterwards Apple, with 3.5 1000000 shipments in Q1.

Samsung experienced 35.7% twelvemonth-over-twelvemonth growth in the global marketplace in Q1 2021. It boosted shipments from eight.7 one thousand thousand in Q1 2020 to 11.8 1000000 a year later. As a consequence, Samsung's worldwide wearable share topped 11.3% in Q1 2021, up from xi.2% a year ago.

Apple led the charge worldwide with 30.1 million shipments and a 28.eight% market share. Samsung was followed by Xiaomi, which recorded 10.ii million shipments and captured nine.7% of the clothing market place in Q1. The Chinese tech company was 2nd in Q1 2020, but Samsung was able to outperform its rival a twelvemonth afterward.

Samsung's shipment figures were helped by its truly wireless earbuds, including the Milky way Buds Live, the Milky way Buds+, and the Milky way Buds Pro, claims the research firm. In improver, Samsung's smartwatches and fettle bands continued gaining more traction and take topped new Q1 records. The source adds that earwear shipments from JBL — a Samsung subsidiary — have too helped the Korean tech giant.

Samsung ranks 2nd in Europe after experiencing 27.ii% YoY growth

Reflecting the company's worldwide performance, Samsung ranked second in the European wearable marketplace in the first quarter of the year, according to IDC.

The company recorded two.8 million shipments last year, but Samsung improved its operation in Q1 2021 and recorded 3.5 million shipments. The segment was led by Apple tree, and Samsung was followed by Xiaomi and Huawei.

Despite Samsung'south higher shipment figures, its market share in Europe declined from sixteen.8% in Q1 2020, to xvi.ane% in Q1 2021. Apple's market share also declined by more than 5% over the aforementioned period, every bit smaller companies improved their market share.